Petplan Give Love Campaign

Give Love was a multi-channel campaign created in February 2020 for Petplan that celebrated the bond between pets and the people who love them. Spanning promotional and content emails, paid and organic social media, and even an appreciation card for Petplan team members, the campaign was designed to create a cohesive experience across every customer touchpoint.

This was one of the first campaigns where I had the opportunity to lead the creative process from start to finish. I developed the campaign concept, presented my ideas to our Creative Director for feedback and approval, and then brought the vision to life across each deliverable. From establishing the visual direction to adapting the creative for multiple channels, this project challenged me to think beyond individual assets and create a campaign that felt connected, purposeful, and engaging from beginning to end.