IndeVets Newsletter Emails

Please note: There are some images of pet’s wounds in the second row of email designs if you would like to avoid those.

The IndeVets newsletter was a project that needed to be revived starting in the beginning of 2025. These series of emails are sent to veterinarians on IndeVets’ recruitment email list as a way to establish IndeVets as trustworthy and knowledgeable, while also promoting our recruitment webinar at the bottom of each email.

When I took over design of these emails, I wanted to do something different, but was faced with many limitations in our email platform, HubSpot. We needed to make sure our emails had as much live text as possible, maintain accessibility standards, and push the design forward. I needed a tool outside of HubSpot to help me accomplish this, which is where the app Postcards came in. Postcards allows you to modify existing templates to work for your brand and save modules to use for future projects. I worked with our Senior Digital Marketing Manager to ensure everything worked on his end and remained accessible.

Once we had this tool in our pockets, it became much easier to create visually compelling emails. I worked closely with our Director of Brand Marketing to make adjustments to copy as needed and choose the best layout for each newsletter.

These newsletters had an average click rate of 2.03% and an average click through rate of 8.37%.

All the emails below were created in Postcards and exported to HubSpot.